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10 massive updates in Canva that compete against Photoshop.



Canva updates

Canva is streamlining Design with Innovative AI Tools and Branded Workspace features with its new updates making it the leading All-in-One Platform.

Canva, the popular web-based design platform, has announced a major update to its brand management products and AI-powered design tools. These new tools are aimed at making the content creation process much more efficient and accessible. The announcement was made at Canva’s Create event where the company unveiled a suite of features. These features are designed to help businesses of all sizes create professional-quality graphics, presentations, and advertising materials without requiring extensive design experience.

One of the primary objectives of these new tools is to empower non-designers to create high-quality content without relying on graphic designers. This would allow designers to focus on more complex and pressing tasks.

A threat to Adobe:

The latest big update introduced by Canva is impressive and competing. It may directly pose a challenge to Adobe’s market dominance in some offices. With its powerful new design tools and brand management products, Canva is well-positioned to become the go-to platform for businesses. It can prove to be a valuable tool for streamlining content creation process and can help produce high-quality marketing materials.

Brand Hub in Canva’s Visual Worksuit:

Canva’s new suite of features includes AI-powered design tools that can help businesses create visually stunning and engaging content quickly and easily.

The Visual Worksuite has introduced a new Brand Hub designed to help businesses maintain their brand consistency. This latest offering contains a Brand Kit, where company-specific assets such as logos, fonts, colors, and design guidelines are kept in one central location.

With Brand Folders, users can easily group assets based on specific events, campaigns, or projects. Meanwhile, Brand Templates make it possible for designers to create pre-branded reusable templates, streamlining the content creation process.

The new Brand Hub simplifies content creation and ensures that all content produced adheres to the brand guidelines, thus helping businesses maintain their brand consistency. Instead of relying on a shared drive or endless Slack messages to designers, the Brand Hub puts all the necessary assets in one place, making it easy for team members to access them. This feature is particularly useful for businesses with multiple departments, offices, or locations, as it helps ensure that all produced content maintains a consistent look and feel.

Brand Management in Canva:

While it may appear similar to Google Drive at first glance, Canva offers a range of features that set it apart from other storage solutions. One of the key features of Canva is its brand management capabilities. With Canva, administrators can set permissions to ensure that all content created on the platform remains on-brand. This includes restricting the use of non-approved fonts and colours, allowing businesses to maintain a consistent brand identity across all their marketing materials.

Canva also offers a range of tools that allow businesses to streamline their workflow. For instance, administrators can approve workflows directly within the platform before publishing, eliminating the need for multiple drafts to be saved and reviewed elsewhere.

The Magic Tool by Canva:

Canva’s Visual Worksuite also includes a range of other AI-powered features, all labelled “Magic”. These include Magic Eraser,” which can remove unwanted objects or people from images, and Magic Edit,”which uses generative AI to swap objects.

One of the most exciting features of Canva is the “Magic Replace” tool. This AI-powered feature allows users to replace an outdated logo or graphic across all their designs with just one click, making it easier than ever to keep branding up to date.

Magic Write tool has the ability to assist individuals in expressing their ideas effectively. Users can utilize the service to create a variety of content such as speeches, SEO-friendly blog posts, original poems, and more.

Whether it’s making of a presentation or planning a project on a whiteboard, Magic Draw tool allows you to choose a brush and customize it to your preferred color and thickness, which can enhance the visual appeal of your designs and make your concepts stand out.

The Text To Image is another cool feature thatlets you create unique images from a simple description in a matter of seconds.

Magic Design by Canva:

Canva’s “Magic Design tool creates personalized templates from your uploaded images, while their AI copywriting assistant generates content for presentations and website copy. The platform also has a tool that generates presentations for you. With the new translation feature, text can be translated into over 100 languages and video footage can be edited to match the beat of a soundtrack. Canva uses a mix of AI models to power these features and has added 953 new fonts and non-workspace-specific tools to the design platform. Users can also enjoy new editing features for layouts, layers, styles, and gradients, and generate alt text for images directly within Canva.

With its easy-to-use interface, Canva is hard to beat when it comes to everyday graphic design projects, though there are other web-based design services (like Adobe Express) that offer a similar experience. Still, Canva is the industry titan with over 110 million monthly users. Adobe is trying to keep up with new integrations and AI features for Adobe Express, but they may need to do more to compete with Canva’s tremendous growth and innovation.


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