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Apple and Google are teaming up against the growing AirTag staking and privacy concerns



Apple AirTag

Apple and Google propose Bluetooth Tracker Alert System that cautions against unauthorized AirTag tracking across Android and iOS

Apple and Google’s partnership is set to level up the game of AirTag tracking device security, as they collaborate to create a foolproof system that can detect any unwanted Bluetooth trackers, including the notorious Apple Airtags, across iPhone and Android devices. According to the official announcement made by Apple’s Newsroom, the two tech giants are proposing an industry specification that aims to thwart the misuse of Bluetooth location-tracking devices. The companies announced Tuesday that the new standard requires the implementation of “unauthorized tracking detection and alerts” across Android and iOS devices. And with the backing of other notable brands like Tile, Samsung, Chipolo, eufy Security, and Pebblebee, this collaboration marks a significant step towards a safer and more secure future for all tracking device users.

End of AirTag stalking

The alarming rise of stalkers misusing Bluetooth trackers like Apple AirTags to trail innocent people has become a cause for grave concern. While iPhone users have some relief with Apple’s latest feature that alerts them when an unknown AirTag is following them, the absence of automatic detection for other smartphone users leaves them vulnerable.

Although Android users can download the Apple Tracker Detect app to manually scan for AirTags, it is still a manual process and may not be enough to ensure their safety. This is why the recent partnership between Apple and Google to create an industry specification to combat the misuse of AirTag and other Bluetooth location-tracking devices is a welcome development that will go a long way in protecting people from unwanted tracking. With Tile, Samsung, Chipolo, eufy Security, and Pebblebee backing this initiative, it’s clear that the industry is coming together to create a safer and more secure environment for all.

You will be alerted if an unknown Bluetooth tracker is travelling with you

The collaboration between Apple, Google, and various other companies aims to mitigate the potential risks of stalking associated with Bluetooth trackers. This is to be achieved by implementing automatic detection for a diverse range of trackers across a wider selection of smartphones. Although still in its early stages, the initiative is expected to make significant progress, and as per the announcement, we can anticipate the implementation of the new features before the end of 2023.

Ron Huang, Apple’s vice president of sensing and connectivity, says in a statement that

“We built AirTag and the Find My network with a set of proactive features to discourage unwanted tracking — a first in the industry — and we continue to make improvements to help ensure the technology is being used as intended, This new industry specification builds upon the AirTag protections, and through collaboration with Google results in a critical step forward to help combat unwanted tracking across iOS and Android.”

Are Google AirTags on their way?

Growing rumours about a prospective Google tracker have been amplified by the company’s recent relationship with Bluetooth monitoring firm Tile. With its widely used Android OS, Google is a significant player in the mobile operating system market, thus it makes sense that the corporation would be interested in a project to develop an OS-agnostic monitoring solution. There are rumours, meanwhile, that this collaboration could potentially be a precursor to the long-rumoured Google AirTags.

Although Google’s version of these Bluetooth tracking tags may not go by the same name as Apple’s well-known AirTags, rumours about the tech giant quietly developing its own model have persisted for years. It’s fascinating to consider that, despite the lack of information now available concerning Google trackers, the corporation might be prepared to make them public during this year’s Google I/O event, which is scheduled to happen in just a few short days.

Many people are curious about how Google’s monitoring tags will compare to rival products from Apple, Tile, and Samsung as they await their probable arrival. Will they have a smaller size, be more precise, or have more features? We can only make conjectures till the big revelation.

Despite the absence of specifics, we do know that the Google trackers are most likely going to be created with user privacy in mind.

It’s crucial that tech companies go above and above to make sure that their tracking devices aren’t being used to monitor consumers without their knowledge or consent as concerns about data privacy continue to rise. We can anticipate a high amount of transparency when it comes to how Google’s tracking tags work because of their cooperation with Tile, which is a heartening indication that Google is taking these issues seriously.

Are trackers useful

While the thought of a Google tracker might be unsettling to some, the reality is that these tools can be very useful in a number of circumstances.  A Bluetooth monitoring tag can provide peace of mind and ease your life, whether you frequently misplace your keys or need to keep track of your bags on a busy trip. It’s fascinating to consider that, if the rumours are accurate and Google’s trackers are imminent, we may soon have another option to select from in this quickly expanding sector.

A lot of tech enthusiasts are looking forward to the potential introduction of Google’s tracking tags. It’s challenging not to be captivated by the possibilities, regardless of whether you like the company’s products or are merely interested in what they come up with. And since Google I/O 2023 is quickly approaching, we won’t have to wait long to find out if the rumours are accurate.


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