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Elon Musk rebranded the Twitter to X, and here’s the story behind the name change.



Twitter is now rebranded as X.

Elon Musk ditched the blue bird logo of Twitter with the letter ‘X’ as it represents Musk’s ambitions to create an ‘everything app.’

In a swift and surprising move, Twitter recently underwent a rapid rebranding process, now adopting the name “X” along with a new logo. The entire transformation was completed within a mere three days, though not without some minor challenges in removing the old logo.

The initiative was publicly announced by Twitter’s owner, Elon Musk, through a tweet on Saturday. In his tweet, Musk revealed the decision to replace the well-known Larry the Bird logo with a simple letter “X.” He further shared that the domain “” would now redirect users to the Twitter platform.

While this rebranding move puzzled many, as the Twitter brand had become an iconic symbol in the social media landscape, the company did not initially disclose the specific reason behind the change. However, just hours ago, Musk shed some light on the matter.

Musk wants to expand the horizon

The reason behind this rapid brand makeover lies in Twitter’s pursuit of adaptability and innovation. By embracing a more minimalist and universally recognizable symbol like the letter “X,” the platform aims to position itself as a versatile and evolving entity. This new identity may better reflect Twitter’s desire to encompass a broader range of user experiences and potential future developments.

With the rebranding completed, Twitter, now known as “X,” ventures into a new chapter, setting the stage for potential expansions and a fresh outlook in the digital realm.

Twitter was acquired by X Corp.

In a recent tweet, Elon Musk made a significant announcement regarding Twitter’s acquisition by X Corp. According to Musk, the acquisition serves two primary purposes: to safeguard freedom of speech and to accelerate the growth of platform, the all-encompassing application. He emphasized that this move represents more than just a simple renaming of the company; instead, it aligns with a broader strategic vision.

The connection between Twitter and X Corp was initially established in April when the billionaire entrepreneur registered Twitter under the new name, X Corp. This move laid the groundwork for the subsequent acquisition and underscores the company’s commitment to furthering its goals through this association.

Elon Musk shed light on the evolving direction of the platform, stating, “The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video.”

His remark underscores the need for a more versatile and inclusive identity that aligns with the platform’s expanded capabilities, beyond its original concept of short text-based communication.

“In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird,” he added.

X, the new everything app

Introducing the new everything app, X, CEO Linda Yaccarino shared the company’s vision for its brand identity. In a tweet, she expressed, “X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”

Highlighting the progress made in realizing this new vision, Yaccarino mentioned that significant strides have been taken in recent months. Twitter has been urged by both supporters and critics to think bigger, innovate faster, and fulfill its true potential. X is seen as the answer to these demands, and its transformation has already begun with rapid feature launches over the past 8 months. Yet, according to Yaccarino, this is only the beginning, and the possibilities for X are limitless. Both herself and Elon Musk are eager to collaborate with their teams and partners to bring X to the world.


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