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Apple Vision Pro equals Microsoft HoloLens in price for a good reason.




Is Apple shifting its focus towards the enterprise market to justify its premium pricing amidst lukewarm consumer demand?

The Vision Pro seems very much likely to presents itself as a highly suitable option for enterprise users who have long been accustomed to the promises offered by Microsoft’s Hololens platform over the past decade.

Apple has firmly established its dominance in the consumer market by delivering best-in-class products. Now, the company may be seeking to capitalize on its hardware intellectual property, such as the M2 chip, to make significant inroads into the lucrative business-to-business (B2B) market. This market segment is the only one capable of making large-scale purchases of these $3,500 headsets, coincidentally the same price tag as Microsoft’s Hololens 2.

What’s cooking?

It is worth highlighting a notable aspect of the Vision Pro: it is designed for individual use, as subtly emphasized by the press release images, which exclusively feature solo users. Unlike other rumored Apple projects such as the Apple Car or Apple TV, the Vision Pro exudes an intensely personal appeal, akin to the Apple iPod or the MacBook Pro. It is not intended for shared experiences, even though it is technically feasible. Given its price, it is not an impulse purchase that one would make to engage friends or family in gaming or to peruse panoramic photos. These headsets are not mere $3.99 3D glasses from days gone by.
It’s interesting that Apple has opted to use the phrase “spatial computer” instead of terminology like “augmented reality,” “virtual reality,” or “extended reality” to describe its newest headset, the Vision Pro. In fact, despite the obvious parallels, the press release for this ground-breaking device emphasises the word “spatial” a staggering 51 times without making any explicit reference of virtual or augmented reality.

How ecosystem plays an important role

The Vision Pro unquestionably demonstrates remarkable engineering skill. After having the chance to do so, Lance Ulanoff of TechRadar summarised his experience by saying, “A mere 30 minutes with Apple’s new spatial Reality Platform was all it took to convince me it’s the real future of virtual and augmented reality, even if it comes at a significant cost.” But it’s crucial to understand that a product’s success is not only dependent on its hardware.

The developer ecosystem is critical to the success of novel technologies like theApple’s Vision Pro. One simply needs to consider Google’s now-discontinued xR initiatives, such Google Glass and Google Daydream View, which failed to acquire significant popularity despite receiving support from Android, the largest developer platform in the world. Even Microsoft’s Hololens, which is frequently lauded as the epitome of xR, has had issues. Since the release of its second edition four years ago, Microsoft has completely changed the concept to cater to companies looking to outfit their field personnel. There may not be a HoloLens 3 in the works, despite the fact that it already runs on Windows 11.

Apple has an unmatched degree of control over the hardware/software stack, resulting in a seamless user experience, which both Google and Microsoft lacked. However, it takes time and effort to persuade developers to use a new platform, which prompts us to focus on the key issue of the Vision Pro’s launch date.

The Purposeful launch of Vision Pro in 2024

Apple is planning to release the Vision Pro headset in 2024. Apple confirmed this choice, saying the device won’t be available until the following year, with the chance that more regions will get it later that year. It’s important to note that Apple almost never introduces a product without making it readily available to consumers. The corporation has chosen to postpone the release of the Vision Pro headset until 2024, which offers a tactical advantage.

Apple wants to give itself more time to guarantee that the ecosystem surrounding the Vision Pro is well-developed by delaying the product’s launch until 2024. This entails the development of a wide variety of functional applications, varied use cases, and interesting content for both consumers and enterprises. Apple is aware of how crucial it is to have a strong ecosystem in place in order to maximise the benefits and uptake of the Vision Pro headset. Apple hopes that by doing this, it will demonstrate the value of the extended reality (xR) ecosystem and encourage other businesses to adopt this cutting-edge technology.

Does Vision Pro have it?

According to Rolf Illenberger, CEO of VRdirect, a specialised business offering VR solutions, big international corporations have spent the last three years enhancing their VR strategy in order to take advantage of the potential provided by the pandemic. Illenberger asserts that the Vision Pro headset fits with the conversations and preparations made during this time behind the scenes. Its capabilities are anticipated to meet the benchmarks established by these negotiations, indicating a new stage of development for the VR market.

Tech experts and business workers are getting excited for the 2024 launch of the Vision Pro headset. Many people are looking forward to the Worldwide Developers Conference (WWDC) that year, where further information and headset demonstrations are anticipated to be released. The release of the Vision Pro headgear in 2024 is expected to be a turning point in the advancement and uptake of this technology since it holds the potential of pushing the limits of augmented and virtual reality experiences.


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