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Twitter’s new CEO, Linda Yaccarino vows to make Twitter the world’s most accurate real-time information source’




Linda Yaccarino formerly served as the head of global advertising and partnerships as the chairman at NBCUniversal.

Twitter’s freshly appointed CEO, Linda Yaccarino, has made her presence felt as she steps into her new role. Waste no time in underestimating her influence, for Yaccarino wasted no time in making her intentions clear. In her inaugural message addressed to Twitter employees, titled “Building Twitter 2.0 Together,” she espoused a vision that resonates with her boss, Elon Musk—an ambition to establish Twitter as the unrivaled “global town square.”

Yaccarino drew inspiration from Musk’s remarkable endeavors in industries such as space exploration and electric vehicles, where he recognized the dire need for transformation and went on to deliver groundbreaking change. Similarly, she perceives the pressing demand for a revitalization of the global town square—an online platform that fosters the unfiltered exchange of information and promotes open dialogue on matters of utmost importance.

“Increasingly, it has become evident that the global town square requires a transformation of its own,” Yaccarino asserted in her memo. She envisions Twitter as a driving force, propelling civilization forward by facilitating unfiltered conversations and facilitating open discussions on the issues that hold the most significance to people around the world.

Twitter may get better and sane

Yaccarino says that she recognizes the potential of the platform as a powerful tool that can fuel meaningful change by enabling individuals to share ideas, express their perspectives, and engage in constructive debates.

Twitter, the popular social media platform announced the leadership change with the appointment of Linda Yaccarino as its new CEO this week. The news was conveyed by none other than Elon Musk himself, who revealed the decision in a tweet. Musk highlighted that Yaccarino would primarily focus on business operations, allowing him to dedicate his attention to product design and the exploration of new technologies.

 “I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk wrote. “Looking forward to working with Linda to transform this platform into X, the everything app.”

Linda Yaccarino is a great fit

Linda Yaccarino brings a wealth of experience to her new role, having previously served as the chairman of global advertising and partnerships at NBCUniversal (NBCU). Her tenure at NBCU, which began in 2011, was marked by notable achievements and contributions to the media landscape. One of her significant accomplishments was spearheading the successful launch of NBC Peacock, the company’s streaming service. Furthermore, Yaccarino championed the modernization of ad measurement technologies, advocating for more advanced methods in the industry.

Yaccarino’s profile is also characterized by her ability to foster “non-traditional partnerships” between NBC and prominent companies such as Apple, Snapchat, and YouTube. These collaborations allowed NBC to extend its reach and engage with diverse audiences through innovative strategies. Yaccarino’s expertise and track record of cultivating mutually beneficial relationships are expected to serve her well as she takes the helm at Twitter.


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