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Mark Zuckerberg shares his insightful perspective on Apple’s Vision Pro, shedding light on its potential and impact in the tech industry.

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Mark Zuckerberg

Mark Zuckerberg shared his view on Apple’s headset unveiling with Meta employees, saying it’s a potential future of computing, but not his preference.

During a recent companywide meeting at Meta, Mark Zuckerberg, the CEO, displayed unwavering confidence in the face of Apple’s unveiling of the Vision Pro. The Verge had the opportunity to observe this gathering, and Zuckerberg expressed his belief that Apple’s device did not introduce any groundbreaking technological advancements that Meta had not already explored. Moreover, he emphasized that Apple’s vision for how people would utilize the device did not align with his own aspirations. Zuckerberg further highlighted an advantageous aspect for Meta—their forthcoming Quest 3 headset would be significantly more affordable, priced at $499 compared to the Vision Pro’s hefty $3,499 price tag. This favorable price difference would allow Meta to capture a broader user base.

Zuckerberg’s perspective on Apple’s announcement was shared with Meta’s employees, who were assembled at the company’s headquarters in Menlo Park, California, for their first all-hands meeting since 2020. The CEO conveyed his belief that the fundamental dissimilarity between the two companies lies in their values and visions, an aspect he considers to be of great significance. According to Zuckerberg, the Quest headset embodies a concept centered around “people interacting in new ways and feeling closer,” while simultaneously promoting an active and engaged lifestyle.

Meta and Apple are way different

In Mark Zuckerberg’s eyes, the unveiling of Apple’s Vision Pro served as a catalyst for highlighting the divergent trajectories of Meta and Apple. Despite Apple’s considerable influence and brand recognition, Zuckerberg maintained an unflappable confidence in Meta’s ability to carve out its own niche within the market. By asserting that Meta had already explored the technological frontiers touted by Apple, Zuckerberg aimed to dispel any notion that Meta was lagging behind its competitor.

One of the key advantages highlighted by Zuckerberg was the significant price disparity between the Quest 3 headset and the Vision Pro. With the Quest 3 priced at a much more accessible $499, Meta aimed to democratize the immersive technology experience and extend its reach to a wider audience. This strategic move not only demonstrated Meta’s commitment to making virtual reality more affordable and accessible but also positioned the company as a formidable competitor in the market. Zuckerberg’s confidence in Meta’s ability to provide an affordable alternative to Apple’s premium offering resonated with the employees present, bolstering morale and fostering a sense of unity within the company.

Their announcement highlights the contrasting values and visions we each embody.

Furthermore, Zuckerberg emphasized the core values that distinguish Meta’s vision from that of Apple. For Meta, the Quest represents more than just a device; it embodies a transformative tool that enables people to connect and engage with one another on a deeper level. The CEO’s belief in the Quest’s ability to redefine social interactions and foster a sense of closeness underscores Meta’s commitment to creating meaningful and immersive experiences for its users. By focusing on the active aspect of virtual reality, Meta aims to enable users to not only consume but also participate and create, fostering a sense of agency and empowerment.

In a recent statement, Facebook CEO Mark Zuckerberg expressed his thoughts on Apple’s WWDC keynote, highlighting his dissatisfaction with the showcased demos. In contrast to Apple’s focus on individual users immersed in virtual reality experiences while sitting on a couch, Zuckerberg voiced his preference for a different vision of the future of computing.

Zuckerberg’s comments come at a crucial time for Meta, Facebook’s parent company, which has been eagerly awaiting Apple’s announcement. In an attempt to establish itself as a frontrunner in the virtual and augmented reality sector, Meta had unveiled its upcoming Quest 3 just days prior, although the product is not set to be available until the autumn. With a substantial annual investment running into billions of dollars, Meta’s ambitious efforts have raised concerns among certain investors.

However, Apple’s recent introduction of its own headset represents a significant competitive threat to Meta’s aspirations. As the tech giant known for its innovation and market influence enters the virtual reality space, the landscape is poised for a potential reshaping, prompting Meta to closely monitor and respond to this newfound challenge.

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