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Netflix finally announces it password sharing crackdown in US, sharing passwords now costs $7.99 per Month



Netflix US

UK subscribers will be charged £4.99 per month for each additional member slot they wish to include on their account.

Netflix has recently announced its plans to enforce restrictions measures on password sharing, impacting viewers in the United States. To retain access for additional users on your account, you will now be required to pay an additional fee. The specifics of this new policy were disclosed by Netflix on Tuesday.

For those subscribed to the Netflix Standard plan, which currently costs $15.49 per month, there is an option to include one extra member who can enjoy the service outside of your household. However, accommodating this additional user will come at an extra monthly cost of $7.99. Subscribers of the Netflix Premium package, offering 4K streaming, have the opportunity to add up to two extra members. Nevertheless, each additional slot will also incur an additional charge of $7.99.

Netflix UK to share similar fate.

These changes are not exclusive to the United States, as Netflix users in the UK will face similar adjustments. In the UK, subscribers will be charged £4.99 per month for each additional member slot they wish to include on their account.

Netflix offers a range of subscription plans, including the Basic and Standard plans with Ads, priced at $9.99 and $6.99 per month, respectively. However, subscribers on these two lower-tier plans do not have the option to include additional members in their accounts.

In an effort to address password-sharing practices, Netflix has announced that subscribers in the United States who engage in sharing their Netflix service “outside their household” will receive an email communication outlining the company’s password-sharing policies. The email notifications are set to commence on Tuesday, as detailed in a recent blog post by the company.

Who are Extra members in Netflix?

Netflix has been conducting experiments to address the issue of password-sharing among its users. It recently expanded these tests to countries such as Canada, New Zealand, Portugal, and Spain in February. Originally intended to be implemented in the United States earlier this year, the launch of the password-sharing crackdown was postponed until April.

To clarify the new arrangement, a support page outlines the concept of “extra members” as individuals who are granted their own password and profile, which are paid for by the person who extends the invitation to join. However, these additional member accounts come with certain limitations. For instance, they must be activated within the same country, content can only be viewed or downloaded on one device at a time, and the creation of additional profiles or accessing the Kids profile is not permitted.

Does Netflix use my location for Netflix Household?

According to the company, your Netflix household is determined by the location where you access Netflix on a television and the corresponding IP address of the device. If you wish to change this location, you can do so through the Netflix app on your TV or a device connected to your TV. Simply select the option to confirm or update your household and follow the instructions provided in the verification link sent to the email address or phone number associated with your account.

“We use information such as IP addresses, device IDs, and account activity to determine whether a device signed into your account is part of your Netflix Household. We do not collect GPS data to try to determine the precise physical location of your devices. If a Netflix Household hasn’t been set, we will automatically set one for you based on IP address, device IDs, and account activity. You can always update your Netflix Household from a TV by connecting to your internet and following the steps above.”

Oh, crap, what happened to “Love is sharing a password.”

Previously, the company had an extremely supportive stance towards password sharing, so much that it based its marketing campaigns on the theme. This was also exemplified by their famous tweet from March 2017: “Love is sharing a password.” Surprisingly, that tweet remains on their profile at the time of writing. However, in early 2022, the company shifted its approach and began experimenting with methods to discourage password sharing. Their objective was to encourage individuals to subscribe to their own Netflix accounts instead of accessing the service from outside the account owner’s household.
In April 2022, Netflix reported a decline in subscribers for the first time in over a decade. During that period, it was revealed that over 100 million households were using Netflix through password sharing.

To address this decline in subscribers, the company has implemented various strategies. One of these approaches involves taking action against password sharing. Additionally, the company introduced an ads plan, which currently boasts nearly 5 million active users worldwide. Furthermore, Netflix has made significant investments in games, offering them as an additional benefit to subscribers. This was done in an effort to enhance their experience and attract new users.


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