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Reddit CEO sends an internal memo to its employees, assuring them that the subreddit blackout will soon be a thing of the past.



Steve Huffman

CEO Steve Huffman addressed the recent blowback by calling subreddit blackout ‘a passing phase’

In an internal communication distributed among Reddit employees on Monday, CEO Steve Huffman acknowledged the recent backlash faced by the company by subreddit boycotting the app and urged his team to remain focused despite the ongoing blackout of numerous subreddits. Huffman advised employees to disregard the surrounding “noise” and expressed confidence that the current situation will eventually subside.

The memo comes as a response to the widespread blackout of popular subreddits organized this week in objection to the company’s decision to raise API pricing for third-party applications. Major Reddit clients have voiced concerns over the substantial financial burden they would incur, estimating potential costs amounting to millions of dollars annually. As a result, over 8,000 Reddit users have chosen to join the protest by temporarily suspending their operations. While many of these communities are expected to resume normal functioning on Wednesday, there are those who have vowed to remain private indefinitely until Reddit addresses their concerns by implementing changes.

CEO Steve Huffman in the memo said:

“I am sorry to say this, but please be mindful of wearing Reddit gear in public. Some folks are really upset, and we don’t want you to be the object of their frustrations.”

The blackout has so far had no impact on the revenue stream_ Huffman.

According to Huffman, the recent blackout by subreddit protest on Reddit has not significantly impacted the company’s revenue. He expresses confidence that many of the affected subreddits will be back online by Wednesday. In a memo, he acknowledges the level of noise surrounding this incident, which is among the most intense Reddit has experienced. However, he assures employees that the situation will eventually subside, as previous controversies have done. Huffman emphasizes the importance of delivering on their promises and recognizes the need for long-term solutions by enhancing their product. In the short term, he highlights upcoming critical mod tool launches that require careful execution.

Moreover, Huffman advises employees to exercise caution when displaying Reddit merchandise in public. He explains that the anger directed at the recent API pricing changes could potentially result in users venting their frustrations towards individuals associated with the company, thus urging employees to be mindful of this possibility.

The Backstory: Ugly API pricing

In April, Reddit made public its plans to modify the pricing structure of its API, presenting these alterations as a means to generate revenue from companies utilizing Reddit data for the training of artificial intelligence tools. However, recent developments have highlighted the potentially significant consequences these changes could have on third-party app developers. As a result, the creators of popular Reddit apps such as Apollo for Reddit and rif is fun for Reddit have reluctantly announced their impending shutdown on June 30th, merely one day before the scheduled implementation of the new pricing scheme. This announcement has provoked outrage among Reddit users, leading to the organization of widespread subreddit blackouts that momentarily overwhelmed the site, causing it to crash on Monday.

Take a look at the complete internal memo written by Reddit CEO Steve Huffman:

Hi Snoos,

Starting last night, about a thousand subreddits have gone private. We do anticipate many of them will come back by Wednesday, as many have said as much. While we knew this was coming, it is a challenge nevertheless and we have our work cut out for us. A number of Snoos have been working around the clock, adapting to infrastructure strains, engaging with communities, and responding to the myriad of issues related to this blackout. Thank you, team.

We have not seen any significant revenue impact so far and we will continue to monitor.

There’s a lot of noise with this one. Among the noisiest we’ve seen. Please know that our teams are on it, and like all blowups on Reddit, this one will pass as well. The most important things we can do right now are stay focused, adapt to challenges, and keep moving forward. We absolutely must ship what we said we would. The only long term solution is improving our product, and in the short term we have a few upcoming critical mod tool launches we need to nail.

While the two biggest third-party apps, Apollo and RIF, along with a couple others, have said they plan to shut down at the end of the month, we are still in conversation with some of the others. And as I mentioned in my post last week, we will exempt accessibility-focused apps and so far have agreements with RedReader and Dystopia.

I am sorry to say this, but please be mindful of wearing Reddit gear in public. Some folks are really upset, and we don’t want you to be the object of their frustrations.Again, we’ll get through it. Thank you to all of you for helping


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