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Spotify’s new design looks more like Instagram, TikTok, and YouTube.



Spotify is evolving beyond a mere music player and its app is now more than just a display of album covers.

In an effort to make it simpler for users to discover new music and videos to watch, Spotify is changing the home screen design of its app. Your home screen will no longer consist of just a collection of album covers but rather would like more like a feed that is much more akin to TikTok and Instagram. The new design emphasizes pictures and vertical scrolling. Also, Spotify wants to make it simpler for you to find new content within the Spotify ecosystem as you scroll.

The new design, which Spotify recently unveiled at its Stream On event, is unmistakably indicative of the type of business (and product) Spotify aspires to be. It has made significant investments in podcasts, audiobooks, live audio, and other areas over the past few years in an effort to be more than just a music app. The business aspires to serve as a home for creators: In 2021, Spotify CEO Daniel Ek expressed his desire for the platform to host more than 50 million “audio creators”. Although it has been pushing video podcasts for years, Spotify is currently observing how YouTube accomplishes it.

Creating Space for Unique Content Offerings:

With a vast array of features and content offerings, it can be a daunting task to fit everything into a single app like Spotify. However, the platform has been persistently striving to guide users towards more unique and lucrative content, even if it means making music streaming more challenging. Therefore, the latest app redesign appears to aim at providing more exclusive areas for all these novel content types. Although Spotify has attempted to incorporate podcasts, music, and other content seamlessly, it is now acknowledging that the optimal solution is to allocate ample space to each element, allowing them to thrive independently.

In the future, upon launching Spotify, the top section will remain as a collection of album and playlist covers. However, beneath it, you may come across an auto-playing video podcast that you can dive into with a simple tap. Alternatively, a large, Instagram-style photo may appear, designed to provide you with further information about a playlist that could pique your interest.

If you select “Music” or “Podcasts & Shows” at the top of the app, you’ll enter a vertically-scrolling feed that resembles Instagram Stories or TikTok more than the traditional Spotify interface. This feed is exclusively dedicated to that specific section of Spotify, and you can flip through an endless stream of auto-playing content or tap on a specific item to explore it further or save it.

Personalized Audio Discovery:

The app’s design creates a noticeable tension between Spotify’s aim to create a more organized and navigable space and its drive to entice users into discovering new content. The app features more auto-playing content than ever before, allowing for quick previews of songs and playlists without the need for a deep dive. The full-screen vertical scrolling design is present throughout the app, providing a useful tool for exploration. Billions of users are accustomed to swiping through numerous items that don’t catch their interest before finding one that does, and this new interface gives each song, playlist, or podcast a brief but crucial chance to capture a user’s attention.

Spotify’s new design also seems to place a greater emphasis on introducing users to new content, which is especially important in the realm of podcasts. Despite some setbacks, Spotify’s founder Daniel Ek remains committed to pushing forward with new kinds of audio and personalized AI features. The app’s Smart Shuffle feature is an improvement on the “just for you playlist” concept that the company has been developing for years. Additionally, DJ, the AI-powered personal radio host, adds a personalized touch to the music-listening experience.

As the largest music streaming service, Spotify continues to expand its offerings beyond music to other forms of audio content. This shift is reflected in the new app design, which moves away from a purely music-focused interface and instead aims to provide a more personalized and intuitive experience for all types of audio content.


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