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Twitter finally announces payouts from its monitisation program to reward its blue subscribers for their contribution.



Twitter Blue subscribers receive payouts from monitisation subscribers
Twitter Blue Subscribers

Twitter blue subscribers recently received notifications about getting payouts from the monetization program as earlier promised by Elon Musk

After Elon Musk’s announcement about allowing Twitter blue users to earn money through ads on the platform, popular creators can now expect a long-awaited update: they will receive their earnings “within the next 72 hours.”

This revenue sharing program is exclusively offered to users who have subscribed to Twitter Blue, and it involves placing ads within tweet replies. Currently, the payouts vary, with amounts ranging from a few thousand dollars to nearly $40,000 for accounts with several million followers. Twitter has stated in a thread that it plans to extend eligibility to more creators later this month, broadening the scope of participants in the program.

The exact methodology behind the determination of payouts and Twitter’s retained revenue remains somewhat opaque. However, it has been observed that accounts must have a minimum of 5 million impressions on their tweets within the preceding three-month period to qualify. Notably, prominent conservative YouTuber Benny Johnson disclosed his eligibility to earn an approximate sum of $10,000 through this program.

The Payout is cumulative:

Another notable account, @Elon_alerts, which specializes in sharing updates on Elon Musk’s Twitter activity, claimed to have received a payout of around $2,200. Musk himself clarified in a tweet that the payout structure is cumulative, encompassing the period starting from February, when the program was initially introduced.

Twitter is facing a critical juncture as it grapples with mounting challenges to its reign as the leading microblogging platform. Amidst these trying times, the company finds itself embroiled in a fierce battle for user attention, triggered by the recent launch of Meta’s Threads app. Surprisingly, within a mere week of its release, Threads managed to amass an astonishing 100 million sign-ups, posing a formidable threat to Twitter’s established user base.

The prominent entrepreneur Elon Musk made waves by announcing measures to curtail the consumption of tweets, citing concerns about rampant data scraping and system manipulation. This decision, however, raises questions about the viability of such a strategy for a company heavily reliant on advertising revenues to sustain its operations. Twitter’s success has long hinged upon capturing user engagement and leveraging it for targeted advertising, making any potential disruption to its user base a pressing concern.

Twitter’s web traffic is declining:

Adding to Twitter’s mounting challenges is the recently revealed data from Cloudflare, a leading internet infrastructure company. The data suggests a notable decline in Twitter’s web traffic since January, further exacerbating the platform’s precarious position. While the underlying reasons behind this decline remain speculative, it underscores the intensified competition and shifting dynamics within the social media landscape.

As Twitter grapples with these converging challenges, the company finds itself at a crucial crossroads, necessitating strategic thinking and innovative solutions to regain its footing. Only time will tell how Twitter will navigate this turbulent period and reaffirm its dominance in the ever-evolving world of social media.


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