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WordPress forced to remove Twitter Social Sharing feature amid skyrocketing API prices.

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Wordpress drops Twitter support.
Wordpress drops Twitter sharing feature

WordPress dropping Twitter Social Sharing will be a potential setback for bloggers’ traffic and online presence.

When creating a fresh WordPress-powered website, users have traditionally been welcomed by a standard introductory post labeled “Hello world!” However, it’s time for WordPress to bid farewell – this time, to Twitter.

WordPress joins a growing list of major platforms and organizations discontinuing their Twitter integrations, citing Elon Musk’s new, costly API subscription plans as the reason. With Musk at the helm, Twitter has terminated its free API offerings for developers seeking to build Twitter-based apps or integrations. Instead, the company rolled out astronomically-priced Enterprise subscription tiers, which commence at $42,000 per month, earlier this year.

As per an official statement by WordPress, the popular platform has decided to remove Twitter from its official plugin JetPack. JetPack Social, a feature of JetPack, allows users to effortlessly share their WordPress content across various social media platforms, including Twitter, among other things.

The End of Twitter Auto-sharing

In a statement titled “The End of Twitter Auto-Sharing,” WordPress clarified that Twitter’s exclusion from JetPack is the direct consequence of an API price hike.

According to Automattic, WordPress’ parent company, Twitter unilaterally changed its API pricing and terms without prior notice. Despite their best efforts to renegotiate terms with Twitter, Automattic claims that they were unable to reach an agreement. Thus, Jetpack Social will discontinue the Twitter connection, and it will no longer automatically share users’ blog posts on Twitter.

Automatic also has clarified that the removal of Twitter from its JetPack social feature will not have any impact on other platforms like Facebook, LinkedIn, and Tumblr. In a bid to stay ahead of the curve, Automattic has announced its plans to incorporate Instagram and the decentralized Twitter alternative, Mastodon, into JetPack Social in the coming months.

This decision by the parent company of WordPress reflects the current trend among major corporations to exclude Twitter from their offerings. Companies such as Microsoft and Intercom have already removed Twitter from their tools, such as Microsoft Ads and Xbox gaming consoles, respectively. By following suit, Automattic is ensuring that its users have access to only the most relevant and reliable social media platforms.

Losing WordPress is a massive blow to Twitter

WordPress is a popular content management system, reigning supreme over the vast digital landscape of the internet. An impressive 43 per cent of websites on the web – comprising of everything from simple blogs to complex e-commerce platforms – have been built using WordPress. This astounding number is a testament to the platform’s flexibility, functionality, and user-friendliness, making it the go-to choice for businesses and individuals alike seeking a powerful and versatile online presence.

The popularity of JetPack is undeniable, as evidenced by its listing on the official WordPress plugin directory with over 5 million active installations – a feat accomplished by less than a dozen other plugins. It’s worth noting that WordPress only labels plugins with “5+ million” active installations, meaning that the actual number of users could be much higher.

Twitter’s API Changes spark frustration

The recent moves by Twitter with their API have left many developers scratching their heads. Even small indie developers were forced to shut down their Twitter-based apps as Twitter suspended developers from their API platform in preparation for the switch to paid enterprise plans. The lack of notice also impacted popular Twitter clients like Tweetbot and Twitterific, both of which are now defunct.

The effects of Twitter’s API changes are not limited to individual developers or businesses, as public service accounts have also taken a hit. Even vital services such as public transit accounts like the New York City subway system run by MTA, and public safety services such as the National Weather Service, have been impacted. As a result, these accounts can no longer provide real-time alerts on the platform, causing inconvenience and potential safety concerns for their followers.

How it will affect bloggers

WordPress dropping Twitter social sharing due to the API price hike can have a negative impact on bloggers as well. WordPress Bloggers extensively used the Auto-sharing feature to promote their content on Twitter with ease. With the removal of Twitter social sharing from WordPress, bloggers will have to find alternative ways to promote their content on Twitter.

  • Bloggers would now require manually posting links to their content or using other social sharing plugins that are still compatible with Twitter’s API. This can be time-consuming and may not be as effective as the streamlined sharing options that were previously available through WordPress.
  • Moreover, bloggers who use Twitter as a primary platform for promoting their content may experience a reduction in visibility and engagement due to the removal of social sharing options on WordPress. As a result, they may have to explore other social media platforms or invest more in other marketing and promotion strategies to maintain their reach and audience.
  • The API price hike may also lead to further changes in the future, such as the removal of other social sharing options on WordPress or changes in the pricing of other social media APIs. Bloggers and creators may need to be prepared to adapt to these changes and adjust their marketing and promotion strategies accordingly to ensure their content continues to reach their target audience.
  • For bloggers who have a large Twitter following, this change could result in a decrease in traffic to their website, which could negatively impact their revenue and online presence. Additionally, bloggers who rely heavily on social media for their marketing efforts may need to adjust their strategies and allocate more resources to other platforms like Facebook, LinkedIn, or Instagram.

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